My Role: UX Writer

Client: Caterpillar (Canada)

Description: The Caterpillar Canada card application process includes access to the Bell Relay Service (BRS), which helps customers with difficulties hearing or speaking complete their applications. I was asked to write a clear, succinct message conveying the benefit and accessibility of this service.

Since BRS contact information was originally listed with Caterpillar’s customer service contact information, users were rarely able to distinguish one set of information from the other. Resolving this clarity issue was especially crucial for customers relying on the Bell Relay service to communicate their information.

The Work

My copy is included at the bottom of the screenshot below.