Role: Senior Copywriter
Process:
- Research
- Copywriting
- HTML Template Edits
- Copy Edits
- Final Design Review
Description: IVitamin sends monthly email blasts promoting special events and discounts. After receiving briefs from the company’s marketing team, I produced compelling, concise and benefit-driven email copy. I also added it to a responsive HTML template before handing it off to our agency’s design team. Each email blast was a collaboration between me and a design lead to align imagery and module layout with the intended messaging.
Nick Bachan 