IVitamin Promotional Email

Role: Senior Copywriter

Process: 

  1. Research
  2. Copywriting
  3. HTML Template Edits
  4. Copy Edits
  5. Final Design Review

Description: IVitamin sends monthly email blasts promoting special events and discounts. After receiving briefs from the company’s marketing team, I produced compelling, concise and benefit-driven email copy. I also added it to a responsive HTML template before handing it off to our agency’s design team. Each email blast was a collaboration between me and a design lead to align imagery and module layout with the intended messaging.

Example

IVitamin February 2017 Blast

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